InnoLOG

BODY CARE CUSTOMER PREFERENCES
Look through our presentation at the 2016 Category Retail Forum – an exclusive survey about what the most “active” segment of our target group does and wants when it comes
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BG BRANDS IN THE WESTERN WORLD
Can a Bulgarian brand be successful in a western market and what should be considered before launching it? The Challenge: Our Client wanted to support a local startup business in
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ON-LINE SHOPPERS INSIGHT
How to reveal the key barriers towards on-line shopping? The Challenge: A lingerie on-line shop, placed in Central Europe, recently had a successful launch in a Bulgaria neighboring country. Our
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TEENAGERS PERCEPTIONS, ASSOCIATIONS, MEDIA
What are the needs and perceptions of teenagers audience, what is the definition of “cool” and which are the relevant media channels for communication? The Challenge: Our client planned to
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