InnoLOG

Taste matters…while we uncover the extraordinary facts about ordinary categories.
LOGO Research - Chips & Snacks - Progressive Category Retail Forum 2021
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Craving something sweet – impulsivity in wafer brand selection
The indecisive and impulsive consumer dominates the wafer product category. It seems that adding a little sweetness to everyday life is often a spontaneous decision, which usually happens at the
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ENERGY PROVIDERS – How to fuel Customer Satisfaction
The Challenge: The main objective of our client – an energy (liquid fuel) provider was to improve its client service in each of its petrol stations, boosting its customers’ satisfaction.
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Blind product test – an eye-opener for future innovations
The Challenge: Our Client wanted to replace the product of one of his major sub-brands on the market, aiming to attract consumers of competitive brands and prevent confusion of existing
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