Taste matters…while we uncover the extraordinary facts about ordinary categories.
LOGO Research - Chips & Snacks - Progressive Category Retail Forum 2021
Read more.March 1, 2021
Craving something sweet – impulsivity in wafer brand selection
The indecisive and impulsive consumer dominates the wafer product category. It seems that adding a little sweetness to everyday life is often a spontaneous decision, which usually happens at the
Read more.January 19, 2021
ENERGY PROVIDERS – How to fuel Customer Satisfaction
The Challenge: The main objective of our client – an energy (liquid fuel) provider was to improve its client service in each of its petrol stations, boosting its customers’ satisfaction.
Read more.September 18, 2020
Blind product test – an eye-opener for future innovations
The Challenge: Our Client wanted to replace the product of one of his major sub-brands on the market, aiming to attract consumers of competitive brands and prevent confusion of existing
Read more.August 13, 2020
