Consumer attitudes towards ready-to-drink beverages
Ready-to-drink beverages are seasonal, consumed predominantly between April and October and are closely associated with outdoor or on-the-go consumption – these are the main findings of a qualitative study with
Read more.April 8, 2020
The year is going, let him go; Ring out the false, ring in the true. Happy 2020!
Dear customers and business partners, friends, Ring out the old, ring in the new, Ring, happy bells, across the snow: The year is going, let him go; Ring out the
Read more.December 23, 2019
A basis for developing new segments entry
The Challenge: Our client – a leading international producer of high quality dairy products – wanted to further develop its presence on the Bulgarian cheese market by entering new segments
Read more.December 12, 2019
Category Retail Forum 2019 – Hair Colorants and the Generations: X Y Z
What happens when we apply our knowledge about the different generations to product category “hair colorant”? Are Millennials as impulsive as everyone thinks they are or are they rather loyal
Read more.November 21, 2019
