A basis for developing new segments entry
The Challenge: Our client – a leading international producer of high quality dairy products – wanted to further develop its presence on the Bulgarian cheese market by entering new segments
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Category Retail Forum 2019 – Hair Colorants and the Generations: X Y Z
What happens when we apply our knowledge about the different generations to product category “hair colorant”? Are Millennials as impulsive as everyone thinks they are or are they rather loyal
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IN CHOOSING LUTENITSA, AJVAR, PROCESSED AND CREAM CHEESE Lutenista, ajvar, processed and cream cheese are part of the menu of most Bulgarians. The known flavor is the first and most
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Eating Habits
The Bulgarians' eating habits are changing following the changes in the standard of living, food and beverages available on the market, the store network, the structure and the quality of
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