Consumer attitudes towards ready-to-drink beverages
Ready-to-drink beverages are seasonal, consumed predominantly between April and October and are closely associated with outdoor or on-the-go consumption – these are the main findings of a qualitative study with
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The year is going, let him go; Ring out the false, ring in the true. Happy 2020!
Dear customers and business partners, friends, Ring out the old, ring in the new, Ring, happy bells, across the snow: The year is going, let him go; Ring out the
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A basis for developing new segments entry
The Challenge: Our client – a leading international producer of high quality dairy products – wanted to further develop its presence on the Bulgarian cheese market by entering new segments
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Category Retail Forum 2019 – Hair Colorants and the Generations: X Y Z
What happens when we apply our knowledge about the different generations to product category “hair colorant”? Are Millennials as impulsive as everyone thinks they are or are they rather loyal
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