InnoLOG

CUSTOMER JOURNEY MAPPING in BANKING sector – how to improve the onboarding process
The Challenge: Our Client wanted to create a Customer Experience Map throughout all stages of the Customer Journey, covering all used channels of interaction. The ultimate goal was to improve
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MEASURING THE RESPONSE TIME – Combining Implicit & Explicit Data
How measuring response time in consumer research adds another layer of knowledge to your insights. THE CHALLENGE Our client wanted to reposition its brand by making it more premium, more
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BODY CARE – SHOWER GEL – CONSIDERED JOINTLY PRODUCT ATTRIBUTES
Look through our presentation at the 2017 Category Retail Forum – an exclusive survey about the main category product attributes importance - brand, pack size, price! LOGO Research - Progressive
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