InnoLOG

MEASURING THE RESPONSE TIME – Combining Implicit & Explicit Data
How measuring response time in consumer research adds another layer of knowledge to your insights. THE CHALLENGE Our client wanted to reposition its brand by making it more premium, more
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BODY CARE – SHOWER GEL – CONSIDERED JOINTLY PRODUCT ATTRIBUTES
Look through our presentation at the 2017 Category Retail Forum – an exclusive survey about the main category product attributes importance - brand, pack size, price! LOGO Research - Progressive
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FUTURE PRODUCTS PORTFOLIO
How to focus the production resources on the products with the highest potential? The Challenge: Our client considered purchasing a new production line – an improved capacity one, able to
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