ON-LINE SHOPPERS INSIGHT
How to reveal the key barriers towards on-line shopping? The Challenge: A lingerie on-line shop, placed in Central Europe, recently had a successful launch in a Bulgaria neighboring country. Our
Read more.November 15, 2016
TEENAGERS PERCEPTIONS, ASSOCIATIONS, MEDIA
What are the needs and perceptions of teenagers audience, what is the definition of “cool” and which are the relevant media channels for communication? The Challenge: Our client planned to
Read more.November 11, 2016
WHICH SHELF LAYOUT TO CHOOSE?
Product placement in retail stores is about so much more than just what looks nice where, or what may fit the best in different areas of the store. The Challenge:
Read more.November 8, 2016
NATIONAL or INTERNATIONAL?
What to choose: NATIONAL concept with product design towards national values and nostalgia or INTERNATIONAL branding and communication? The Challenge: Our client wanted to introduce a new product in a
Read more.November 7, 2016
