Brand Health & Perception

In the intensifying competitive environment more and more companies realize the necessity of continuous monitoring over brand health and perception to maintain their market positions.

Brand Health and Perception studies are one of our core specializations, having conducted hundreds of one-dash and longitudinal tracking studies for major FMCG, digital technology and utilities brands. These studies aim to:

  • Assess brand awareness levels and sources of awareness
  • Measure brand purchase and consumption levels
  • Determine brand switching and loyalty
  • Construct the consumer disposition funnel
  • Evaluate the brand image in competitive context
  • Measure brand health
  • Assess how the health of the brand is affected by primary marketing communications

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