Brand Positioning

We have broad experience in developing successful brand strategy for variety of clients. With a combination of qualitative and quantitative techniques we can help you distinguish among brand perceptions, assess their key strengths, spot development areas, outline distance to completion and boost brand performance.

We design customized studies to understand, analyze and consult about:

• Brand image and possible positioning and directions
• Emotional perception and reasons to believe
• Key advantages and unique selling propositions
• Main drivers for brand choice and usage
• Opportunities for re-positioning to new segments or targets
• Reasons for rejection and under usage
• Brand’s strength compared to the competition
• The most effective way of brand communication