Consumer Behavior

We understand the major importance of having valuable Consumer Insights in order to understand and influence consumers when it comes to purchasing a brand. We believe Consumer Behavior studies are a key to capturing and decoding the DNA of decision making. We deploy multilayer models to extract relevant insights on consumer behaviour, in a holistic approach to identify key motivators when making a choice of brand. We explore all factors affecting consumer preferences, including cultural, social, economic, personal and psychological drivers, and statistically estimate their importance in the decision making process.

Our Consumer Behavior studies allow us to:

• Assess consumption patterns
• Identify drivers and barriers of a category and brand consumption
• Determine situations of choice
• Verify need-states and positioning