Shopper Behavior

We understand Shopper Insight (SI) as the key in the company strategy refinement. It is compulsory to know how our target consumers behave as shoppers in various channels and formats, and in typical shopping situations. Such insight is a major benefit to all stakeholders. Our SI studies enlighten the purchase decision process and behavior and answer specific questions such as:

• What is the most efficient shelf organization?
• What makes the shopper purchase a certain brand in the category?
• What is the profile of category/brand shoppers?
• What are the best promotions to gain users?
• What is the role of brand on the shopping list?
• What is the role of category and product mix for each type of shopping drives category management strategy?
• What Push or Pull activities are needed to boost sales?

Case Study: ON-LINE SHOPPERS INSIGHT