We offer solutions at all stages of the advertising development process via various qualitative and quantitative methods. We offer pre- and post- testing solutions. Pre-testing is generally applicable for target group understanding, relevance testing and generation of consumer insights for creative idea identification and development. Our post-testing solutions provide assessment of the specific commercial advertising impact, help you select alternatives with strongest communications impact, support storyboards improvement and finalization, as well as evaluation of finished commercials prior airing. Furthermore, we provide measurement of advertisement effectiveness via tracking surveys.
We can help you to:
LOGO#ad – Advertising Tracking System
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