Package Development & Testing

Package appeal and the ability to stand out from the rest of the brands is a key element of the successful marketing strategy. We offer tailored solutions, allowing you to capture and analyze information about all package-related aspect:

• Perceived functionality
• Convenience
• Ability to preserve the product
• Visual appeal

We support your decision making regarding package selection or improvement, including evaluation of packaging changes on existing brands or assessment of packaging alternatives for new products. Combining state-of-the-art methodologies, we predict the in-market success of your package concept and recommend possible improvement directions. With numerous qualitative and quantitative surveys conducted on the subject, we provide valuable insights and measurements for packaging optimization.