Innovation LOG

Case Studies and News

The year is going, let him go; Ring out the false, ring in the true. Happy 2020!

Dear customers and business partners, friends, Ring out the old, ring in the new, Ring, happy bells, across the snow: The year is going, let

A basis for developing new segments entry

The Challenge: Our client – a leading international producer of high quality dairy products – wanted to further develop its presence on the B

Category Retail Forum 2019 – Hair Colorants and the Generations: X Y Z

What happens when we apply our knowledge about the different generations to product category “hair colorant”? Are Millennials as impulsive


IN CHOOSING LUTENITSA, AJVAR, PROCESSED AND CREAM CHEESE Lutenista, ajvar, processed and cream cheese are part of the menu of most Bulgarians.

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