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Brand bonding on functional and emotional level is of vital importance for a product or service, thus we focus our efforts on brand positioning and brand health evaluation in order to support you in developing a successful brand strategy.

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Case Studies and News

Bulgaria eats: Insights into eating habits

Due to continuous changes in consumers' eating habits, the Food and Drink industry is experiencing considerable shifts in consumer spending. One

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Consumer Confidence Index in BG by EU and LOGO Research

Consumer Confidence Index is a tool tracking the changes in the consumer climate. It is part of the Joint Harmonized EU Programme of Business and

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Taste matters…while we uncover the extraordinary facts about ordinary categories.

LOGO Research - Chips & Snacks - Progressive Category Retail Forum 2021

Craving something sweet – impulsivity in wafer brand selection

The indecisive and impulsive consumer dominates the wafer product category. It seems that adding a little sweetness to everyday life is often a s

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3 Yanko Sakazov Blvd.
Floor 1
1527 Sofia, Bulgaria
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30 Toekomststraat,
1770 Liedekerke,
Brussels Area, Belgium
info@logo-mrc.com
+359 2 452 90 00

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