Innovation LOG

Case Studies and News

Bulgaria eats: Insights into eating habits

Due to continuous changes in consumers' eating habits, the Food and Drink industry is experiencing considerable shifts in consumer spending. One

Consumer Confidence Index in BG by EU and LOGO Research

Consumer Confidence Index is a tool tracking the changes in the consumer climate. It is part of the Joint Harmonized EU Programme of Business and

Taste matters…while we uncover the extraordinary facts about ordinary categories.

LOGO Research - Chips & Snacks - Progressive Category Retail Forum 2021

Craving something sweet – impulsivity in wafer brand selection

The indecisive and impulsive consumer dominates the wafer product category. It seems that adding a little sweetness to everyday life is often a s

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