Innovation LOG

Case Studies and News

Taste matters…while we uncover the extraordinary facts about ordinary categories.

LOGO Research - Chips & Snacks - Progressive Category Retail Forum 2021

Craving something sweet – impulsivity in wafer brand selection

The indecisive and impulsive consumer dominates the wafer product category. It seems that adding a little sweetness to everyday life is often a s

ENERGY PROVIDERS – How to fuel Customer Satisfaction

The Challenge: The main objective of our client – an energy (liquid fuel) provider was to improve its client service in each of its petrol stat

Blind product test – an eye-opener for future innovations

The Challenge: Our Client wanted to replace the product of one of his major sub-brands on the market, aiming to attract consumers of competitive

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