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Brand bonding on functional and emotional level is of vital importance for a product or service, thus we focus our efforts on brand positioning and brand health evaluation in order to support you in developing a successful brand strategy.

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Case Studies and News

Shopping Habits Dynamics – Fall 2026 Bulgaria

Consumers haven’t stopped shopping. However, they are becoming increasingly selective about what they put in their baskets, how often they visi

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Wine Report 2026 Bulgaria

We are delighted to announce the release of our latest update of the "WINE REPORT 2026 BULGARIA”, produced by LOGO Research. This comprehensive

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Retail Price Intelligence

In today’s market, pricing is no longer just a commercial lever — it’s a direct signal of consumer confidence, competitive pressure, and fu

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Category Retail Forum 2026 – Economy of Feelings

During the 2026 Category Retail Forum, organised by Progressive Magazine in Sofia, Bulgaria, we analyzed Bulgarian public attitudes and emotions

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Sofia Office
3 Yanko Sakazov Blvd.
Floor 1
1527 Sofia, Bulgaria
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30 Toekomststraat,
1770 Liedekerke,
Brussels Area, Belgium
info@logo-mrc.com
+359 2 452 90 00

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