Category Retail Forum 2026 – Economy of Feelings
During the 2026 Category Retail Forum, organised by Progressive Magazine in Sofia, Bulgaria, we analyzed Bulgarian public attitudes and emotions about the economy, prices, and the adoption of the euro.
Our research and data intelligence tools show that discussions about the economy in Bulgaria are driven more by emotions than rational arguments, with dominant feelings of fear, concern, and desire for security.
Public debate in Bulgaria about the euro is shaped largely by emotional perceptions—especially fear of price increases—rather than economic evidence, and better public information is needed.
Feel free to contact us for any further data and insights on this topic.
Yours, LOGO Research
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