Category Retail Forum 2025 – HOW WE PLANNED IT – HOW IT TURNED OUT
During the 2025 Category Retail Forum, organised by Progressive Magazine in Sofia,Bulgaria, we had presentation on Bulgarian Retail Trends and Dynamics:
– the main reasons for business failure;
– shopper trends;
– recent and future retail and shopper tendencies;
– possible direction of actions and implications;
– real life examples.
Feel free to contact us for any further data and insights on this topic.
Yours, LOGO Research
Consumer Confidence Index – September 2024
The spring and summer of 2024 reveal the turbulence in consumer sentiment in Bulgaria, calculated through the Consumer Confidence Index, which from lower levels at the beginning of the year rose in June – the month of the summer parliamentary elections – to fall again immediately afterwards and to rise to almost the same levels in September.
Traditionally, the euphoria of parliamentary elections drives more optimistic sentiments in assessments of the financial situation, the general economic situation and planned large purchases. Therefore a higher level in June has been observed.
For the last analyzed period (September 2024), the dynamics of the index is influenced by the growth in estimates for planned large purchases in the next 12 months. This is related to the growth of the basic wage and income of the population, but also to the fresh memory of the high inflation rates in the economy of the recent past.
This turbulent short-term optimism is related to the longer-term average increase in the Consumer Confidence Index, which is characteristic both of the general index calculated for all European countries and also of the countries of the Balkans, where the biggest optimists are traditionally the Serbs. and the most pessimistic assessments are given by the Greeks. In Bulgaria, the ratings move by a significant order above negativity, expressed in Greece, but at the lowest levels, comparing all other countries in the region.
This is due to the negative assessments of the financial situation of the Bulgarian, which are a mirror of the economic reality and represent an assessment of its direct effect on the Bulgarian consumer.
The forthcoming parliamentary elections may in the short term bring forward again positive sentiments, which, like the dynamics of the summer months afterwards, will determine lower values of the assessments in the expected winter months.
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LOGO Research е независима агенция за маркетингови проучвания, която предоставя цялостно обслужване и консултиране на крайни клиенти, както и ценна помощ на международни изследователски агенции за услуги, покриващи основни елементи от изследователския процес.
Компанията предлага широк спектър от изследователски решения, включващи събиране и анализ на първична и вторична пазарна информация, изследвания на потребителските нагласи и навици, стратегии и програми за лоялност и други в различни сфери от икономическата дейност – потребителски стоки, здравеопазване, финансови услуги, телекомуникации, ритейл, публичен сектор, потребителски и професионални услуги и други.
LOGO Research изчислява и анализира Индекс на потребителското доверие в България по поръчка на Европейската комисия от май 2020г.
LOGO Research – EATING HABITS REPORT – update June 2024
Summary: Eating Habits of Bulgarians 2024
The “Eating Habits of Bulgarians 2024” study provides an insightful look into the dietary patterns, preferences, and physical activity levels among the Bulgarian population:
– Nutritional Diets: 23% of Bulgarians follow some form of nutritional diet, and 47% exercise at least once a week. Among those who consistently eat healthily, 64% also maintain a regular exercise routine.
– Coffee Consumption: 81% of Bulgarians consume coffee within the recommended limit of four cups per day, while 16% do not drink coffee at all.
– Alcohol Intake: 47% of the population drinks alcohol at least once a week, with 19% expressing a desire to reduce their consumption.
– Meals per Day: 63% of Bulgarians have three or more meals on weekdays, increasing to 76% on weekends.
– Desired Dietary Changes: Many Bulgarians wish to improve their diet by purchasing higher quality products (33%), eating more fruits and vegetables (29%), reducing flour intake (27%), and consuming fewer sweets (24%).
Eating Preferences
– Food Types: Raw foods are the most commonly purchased food type.
– Favorite Cuisines: Traditional Bulgarian cuisine is the most favored, especially among those over 50. Younger individuals (aged 15-29) show a preference for foreign cuisines.
– Eating Habits: A significant majority (68%) never eat at night, while 17% eat when emotional. Additionally, 77% do not follow any specific diet, and 87% do not practice fasting.
Physical Activity
– The Bulgarian population is split regarding physical activity. Half exercise regularly, while the other half exercise less than three times a month or not at all. Younger people (aged 15-29) and men are more physically active compared to other groups.
Cuisine Preferences
– Traditional Bulgarian Cuisine: This is the most popular cuisine, especially among older adults.
– Foreign Cuisines: Italian cuisine is the most preferred foreign cuisine, followed by French cuisine, which is less popular, and Asian cuisine, which is the least favored.
This comprehensive analysis of eating habits and lifestyle choices reveals significant trends and preferences within the Bulgarian population, providing valuable insights for CPGs producers, beverages, nutritionists and policymakers.
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