Category Retail Forum 2026 – Economy of Feelings
During the 2026 Category Retail Forum, organised by Progressive Magazine in Sofia, Bulgaria, we analyzed Bulgarian public attitudes and emotions about the economy, prices, and the adoption of the euro.
Our research and data intelligence tools show that discussions about the economy in Bulgaria are driven more by emotions than rational arguments, with dominant feelings of fear, concern, and desire for security.
Public debate in Bulgaria about the euro is shaped largely by emotional perceptions—especially fear of price increases—rather than economic evidence, and better public information is needed.
Feel free to contact us for any further data and insights on this topic.
Yours, LOGO Research
Retrospection 2025 Bulgaria – overwhelmed by political pessimism and a crisis of confidence
Among all the countries surveyed (March 2025, EU initiative, a national representative survey conducted by LOGO Research in Bulgaria), the country stands out as the clearest example of public disillusionment with domestic politics. Almost nine out of ten Bulgarians (89%) believe that recent domestic political developments have had a negative impact. No other country in the comparison comes close to this level of dissatisfaction.
What makes Bulgaria’s case particularly striking is not just the scale of negativity, but the absence of alternative views. Only 2.5% of respondents see a positive impact, while 5.4% believe politics has had no real effect on their lives. Even uncertainty is minimal, with just 2.9% saying they “don’t know.” In other words, opinions are not only negative—they are decisive and deeply entrenched.
This pattern suggests more than temporary frustration.
Unlike countries where large “no impact” shares hint at apathy or disengagement, Bulgarians clearly feel that politics matters—and that it is harming rather than helping. Years of political instability, repeated elections, fragile coalitions, and low trust in institutions appear to have translated into a widespread sense that the political system is failing to deliver.
It is a crisis of confidence rather than simple dissatisfaction.
For Bulgaria, domestic politics is not seen as a neutral background or a source of gradual progress, but as an active obstacle to stability and development. If public trust is to be rebuilt, meaningful reforms and visible results will be essential—because right now, the message from Bulgarian society is unambiguous.
And yes, the chart is as ugly as the Bulgarian political situation itself.
Wine Report 2025 Bulgaria
We are delighted to announce the release of our latest update of the “WINE REPORT 2025 BULGARIA”, produced by LOGO Research.
This comprehensive report offers a detailed analysis of the current trends, market dynamics, and consumer preferences shaping the wine industry in Bulgaria. Our team of expert researchers has conducted thorough market research and analysis to provide valuable insights into the factors driving the wine consumption patterns.
Key highlights of the report include:
- Alcohol Beverages Consumption
- Main categories overlap
- Wine quality assessment and sources of information
- Importance of origin
- Frequency and Weight, Place of Purchase, Prices
- Future trends
Whether you are a wine producer, distributor, retailer, or industry stakeholder, this report serves as an invaluable resource for understanding the evolving landscape of wine consumption in Bulgaria and identifying growth opportunities within the market.
Wine is one of the most stable alcohol categories in terms of size of audience (penetration). Together with Beer (lager) and rakiya it remains top beverage, though all show gradual decline.
Smaller categories (gin, rum, cognac, tequila) show modest growth, reflecting interest in specialty and craft spirits.
When analyzing the three biggest categories (beer, wine and rkiya) it is intereting to pointout that fewer people consume all three; more are becoming exclusive drinkers of one type.
Wine-only drinkers are mostly women, younger people, and capital residents, while multi-category consumers are men, middle-aged, in larger cities.
All main still wine types (red, white, rosé) increased slightly in consumption last year.
Purchase frequency of wine increased (from 20.8 to 24.9 times/year in 2025). Consumption weight (number of glasses/month) decreased (from 21.0 to 17.3), suggesting lighter or more moderate drinking.
Global Wine Trends Reflected in 2025:
- Sustainability → eco-friendly packaging, organic production.
- Mindful drinking → low/no-alcohol options growing.
- Premiumisation → quality and authenticity over brand name.
- Climate adaptation → new grape varieties and regions.
- Alternative packaging → bag-in-box, cans, paper bottles.
- Digital engagement → AR labels, online tastings.
- Lighter wine styles → fresher, more drinkable wines.
You can download the detailed report here:
