Wine Report 2025 Bulgaria

We are delighted to announce the release of our latest update of the “WINE REPORT 2025 BULGARIA”, produced by LOGO Research.
This comprehensive report offers a detailed analysis of the current trends, market dynamics, and consumer preferences shaping the wine industry in Bulgaria. Our team of expert researchers has conducted thorough market research and analysis to provide valuable insights into the factors driving the wine consumption patterns.

Key highlights of the report include:

Alcohol Beverages Consumption
Main categories overlap
Wine quality assessment and sources of information
Importance of origin
Frequency and Weight, Place of Purchase, Prices
Future trends

Whether you are a wine producer, distributor, retailer, or industry stakeholder, this report serves as an invaluable resource for understanding the evolving landscape of wine consumption in Bulgaria and identifying growth opportunities within the market.

Wine is one of the most stable alcohol categories in terms of size of audience (penetration). Together with Beer (lager) and rakiya it remains top beverage, though all show gradual decline.
Smaller categories (gin, rum, cognac, tequila) show modest growth, reflecting interest in specialty and craft spirits.
When analyzing the three biggest categories (beer, wine and rkiya) it is intereting to pointout that fewer people consume all three; more are becoming exclusive drinkers of one type.
Wine-only drinkers are mostly women, younger people, and capital residents, while multi-category consumers are men, middle-aged, in larger cities.
All main still wine types (red, white, rosé) increased slightly in consumption last year.
Purchase frequency of wine increased (from 20.8 to 24.9 times/year in 2025). Consumption weight (number of glasses/month) decreased (from 21.0 to 17.3), suggesting lighter or more moderate drinking.
Global Wine Trends Reflected in 2025: