We have the pleasure to present to your attention the latest consumer report on Wine consumption in Bulgaria 2023.

Here are some of the main take outs:

  • Gender plays a significant role in determining the alcoholic beverages preferences.
  • The most important factor for assessing the quality of the wine is to be produced from a known cellar.
  • The number of consumers increases while the frequency of purchase is lower at the same weight of consumption.
  • The development of the wine purchase channels is driven by the modern trade and specialized stores.
  • Prices are under raise, but not in the capital.

You can download the detailed report here:

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