What happens when we apply our knowledge about the different generations to product category “hair colorant”?
Are Millennials as impulsive as everyone thinks they are or are they rather loyal and predictable consumers?
Does Generation X see hair coloring as a beautifying procedure or more like a necessary part of every woman’s routine?
We answer these and many more questions in our presentation designed specifically for Category Retail Forum 2019. It would be our pleasure to answer any questions you might have about the discussed topic. We hope you enjoy it! Thank you Nora Markova for the inspiring presentation!
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