LOGO Research – EATING HABITS REPORT – update June 2024

Summary: Eating Habits of Bulgarians 2024

The “Eating Habits of Bulgarians 2024” study provides an insightful look into the dietary patterns, preferences, and physical activity levels among the Bulgarian population:

– Nutritional Diets: 23% of Bulgarians follow some form of nutritional diet, and 47% exercise at least once a week. Among those who consistently eat healthily, 64% also maintain a regular exercise routine.

– Coffee Consumption: 81% of Bulgarians consume coffee within the recommended limit of four cups per day, while 16% do not drink coffee at all.

– Alcohol Intake: 47% of the population drinks alcohol at least once a week, with 19% expressing a desire to reduce their consumption.

– Meals per Day: 63% of Bulgarians have three or more meals on weekdays, increasing to 76% on weekends.

– Desired Dietary Changes: Many Bulgarians wish to improve their diet by purchasing higher quality products (33%), eating more fruits and vegetables (29%), reducing flour intake (27%), and consuming fewer sweets (24%).
Eating Preferences

– Food Types: Raw foods are the most commonly purchased food type.

– Favorite Cuisines: Traditional Bulgarian cuisine is the most favored, especially among those over 50. Younger individuals (aged 15-29) show a preference for foreign cuisines.

– Eating Habits: A significant majority (68%) never eat at night, while 17% eat when emotional. Additionally, 77% do not follow any specific diet, and 87% do not practice fasting.
Physical Activity

– The Bulgarian population is split regarding physical activity. Half exercise regularly, while the other half exercise less than three times a month or not at all. Younger people (aged 15-29) and men are more physically active compared to other groups.

Cuisine Preferences
– Traditional Bulgarian Cuisine: This is the most popular cuisine, especially among older adults.
– Foreign Cuisines: Italian cuisine is the most preferred foreign cuisine, followed by French cuisine, which is less popular, and Asian cuisine, which is the least favored.

This comprehensive analysis of eating habits and lifestyle choices reveals significant trends and preferences within the Bulgarian population, providing valuable insights for CPGs producers, beverages, nutritionists and policymakers.

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