FUTURE PRODUCTS PORTFOLIO
How to focus the production resources on the products with the highest potential?
The Challenge: Our client considered purchasing a new production line – an improved capacity one, able to produce different types of new products to be added to the current portfolio.
In order to focus its production resources on the products with the highest potential, the company wanted to find out which are the most promising products in the future portfolio.
As long as the company was already well established in its category and markets, the possible cannibalization was also a topic of extreme interest and importance.
In short, the key question behind this tough business challenge was: “What combination of product types in our portfolio would generate the highest possible purchase interest among the widest possible audience at lowest possible production cost?”
The Approach: We designed and ran a quantitative survey, product test in central locations.
Six different new product types (which could be produced by the new production line) were tested.
We ran TURF analysis to answer the specific question.
The Outcome: Our research revealed that the optimal “additional” portfolio consists of 3 product types only.
Adding a fourth product type would not increase neither the appeal, nor the reach of the portfolio enough to justify the increased production cost.
As long as there were two possible sets of an optimal additional 3-product-types-portfolio, we complemented the research with Source of Volume analysis, which revealed significantly lower levels of cannibalization for one of the combinations – and thus resolved our client’s issue completely.
REAL-TIME REPORTING by LOGO Research
Real-time Reporting can support instant decision-making – a necessity in the fast paced business world of today.
The Challenge: Some of our clients need real-time reporting. Some of them just think they need it. And the rest might need it without knowing it. What it is and how does it work?
The Approach: The Real-time Reporting enables business users to see and follow up-to-the-minute data by a click of a button. The answers to survey questions (or other data inputs) are directly feeding a real-time data warehouse and business intelligence (BI) system. Aggregated, or single-entry data is visualized in an easy-to-assimilate structured way to support instant decision making or to provide same-point-of-reference in different locations.
The Outcome: LOGO Research is proud to announce the activation of Real-Time Reporting Portal in which our clients who really need and use real-time reporting can benefit from it. LOGO Research Real-Time Reporting is the right tool in all cases when daily, weekly, monthly, or end-of-project data is simply not enough. Depending on the needs, different users can have different rights to data access.
The Benefit: There are two main benefits: the reporting is real and on-time! Yet, as real-time reporting implementation can increase the overall cost of a research project, the best practice for organizations is to deploy this technology only when it’s absolutely required.
If you want to check (and feel) how the LOGO Research real-time reporting works, please take a couple of minutes to participate in the following research (8 questions). At the end you will be able to check and analyze the answers of all participants:
REAL-TIME REPORTING SURVEY
